Privacy Policy

Last updated: May 2026

At Emerstride, we care deeply about your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Emerstride (“we”, “us”, or “our”) collects, uses, and shares your information when you visit or make a purchase from emerstride.com.

1. Information We Collect

When you visit our website or place an order, we may collect certain information, including:

Your name
Email address
Phone number
Billing and shipping address
Payment details
Order history
Device information
IP address
Browser and cookie data
Information about how you interact with our website

We collect this information when you:

Browse our website
Place an order
Subscribe to emails or SMS
Contact customer support
Participate in promotions or surveys

2. How We Use Your Information

We use your information to:

Process and fulfill orders
Provide customer support
Send order updates and shipping notifications
Improve our website and customer experience
Detect fraud and maintain security
Personalize advertising and marketing
Send promotional emails and SMS messages (if you opt in)

3. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience and help our website function properly.

Cookies may be used to:

Remember items in your cart
Save preferences
Analyze website traffic and performance
Personalize advertising

Our website also uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages by text message (SMS).

You can control cookies through your browser settings at any time.

4. Email & SMS Marketing

If you subscribe to our email or SMS marketing, we may send you:

Promotions
Product updates
Cart reminders
Educational content
Exclusive offers

You can unsubscribe at any time using the unsubscribe link in emails or by replying STOP to SMS messages.

Consent to receive marketing messages is not a condition of purchase.

Message and data rates may apply.

5. Sharing Your Information

We only share your information with trusted third parties necessary to operate our business and provide services to you, including:

Shopify
Payment providers
Shipping carriers
Email and SMS platforms
Advertising and analytics partners

We do not sell your personal information.

Please note that text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers necessary to deliver SMS services.

6. Payments

Payments are securely processed through trusted third-party payment providers such as Shopify Payments and PayPal.

We do not store your full payment card information on our servers.

7. Advertising & Analytics

We may use tools such as:

Google Analytics
Meta Pixel
Google Ads
Klaviyo
Shopify analytics

These tools help us understand website activity, improve performance, and provide more relevant advertising.

Third-party advertising partners may use cookies and similar technologies to personalize ads you see online.

You can control ad personalization through your browser settings or advertising platform settings.

Offline and post-purchase conversion data

We share limited order data with Google Ads so that our advertising measurement reflects what actually happened after a purchase — for example when an order is returned or cancelled under our 60-day fit guarantee, or when a subscription renews.

Where we share customer identifiers such as an email address or phone number for this purpose, those identifiers are normalised and irreversibly hashed using SHA-256 on our own systems before they are transmitted. We never send raw email addresses or phone numbers to advertising platforms. We do not use this data to build profiles about you, and we do not sell it.

8. Your Privacy Rights

Depending on your location, you may have rights to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Opt out of marketing communications
Object to certain processing activities

To exercise any privacy rights, please contact us at: support@emerstride.com

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect and how we use it, to request a copy of that information, to request correction or deletion of it, and to opt out of the sale or sharing of personal information for cross-context behavioural advertising. We do not sell your personal information.

We will not discriminate against you for exercising any of these rights. To make a request, email support@emerstride.com. We will verify your request using the email address or order information associated with your account before we act on it.

9. Data Retention

We retain personal information only as long as necessary to:

Provide our services
Comply with legal obligations
Resolve disputes
Enforce agreements

In practice, we keep order and transaction records for seven (7) years to meet tax and accounting requirements. Marketing data (such as email engagement history) is deleted or anonymised within twenty-four (24) months of your last interaction with us, and you can request earlier deletion at any time by emailing support@emerstride.com.